Most of the people fail to understand the fact that the success of every online business is influenced by a limited extent by its search engine rankings. Google is being used by most of the users today. So getting a good position in Google for your blog posts is very important is you want to enjoy more visibility. If in case your blog is not ranking in the search engines or is not able to drive traffic then don’t worry. It is a very common problem which is faced by many digital marketers. We know that it is very frustrating and that’s why we have listed down some common reasons why your blog posts are not ranking on the Google search results:
The Blog is under a Subdomain Instead of the Subdirectory.
Just check the URL structure of your blog. If the answer is subdomain structure (http://blog.yourwebsite.com) then this could be one of the reasons. The search engine will always consider a subdomain as a separate website which affects your brand authority as well. If you are looking for best results, do not use subdomains. Always stick to the subdirectory.
Embedding links between every blog post on your blog is essential. If you are not doing this, then you are missing a very important thing because it’s a secret to get good ranking. Internal linking is one of the most natural and most powerful things you can do to rank your blog posts.
Always use H1 tag for the title of your blog post. The H1 H2 and H3 tags are most important signs of a page structure. These tags are the most critical on-page optimization elements. So try to include proper H1, H2 and H3 tags in every blog post. If Google does find these tags, then he will consider the post as a weak post.
Apart from the reasons mentioned above, there are few more factors which are discussed below:
- Poor Design of your blog
- Poor Page layout of your blog
- The homepage shows all your blog content instead of a teaser of each blog post.
- Poor structure of the URL’s
If you are facing the issues in ranking your website, just check the factors mentioned above.